How it works

The burden of thinking of something to post isn't yours anymore.

Ember Stories carries it. It reads your business, decides what's worth posting, and brings it to you already drafted.

Trusted by businesses we've built for

Coming soon

The loop

Signal. Draft. You approve. Published.

Every draft runs the same way. It starts with your Business Brain, not a guess.

Step 1
Signal
Business Brain reads your business
Step 2
Draft
It writes the content for you
Step 3
Approve
You say yes, tweak or skip
Step 4
Publish
It goes out — via Buffer, for real

Nothing reaches your channels until you approve it. Approving is the only way anything publishes.

The front door

Not a blank chat. A queue of content already drafted.

Ember Stories opens as a list of posts it has already drafted — each one showing what it made and why. You approve, tweak, or skip. That's the whole job.

Ember Stories · Your queue 3 waiting on you
Seasonal moment Father's Day is 12 days out — no content queued yet

"Dad deserves the good stuff. Our Father's Day range is in-store now — hand-picked, no guesswork."

Approve · Publish to Buffer Tweak Skip
Quiet account No posts in 9 days — engagement is starting to slide

"Fresh batch, fresh photos. Here's what came out of the kitchen this morning."

Approve · Publish to Buffer Tweak Skip
Review highlight A 5-star Google review just landed — worth sharing

"'Best we've had in Adelaide' — thank you Anh! Reviews like this are why we do this."

Approve · Publish to Buffer Tweak Skip

Grounded, never invented

It sounds like you because it starts with you.

Before Ember Stories drafts a word, it learns your business — your offer, your voice, your products, your proof. That's the Business Brain, and every draft runs through it.

01

Your website, read properly

Ember Stories reads your site and business context — never a made-up prompt.

02

Your Brain

The drafted content is grounded in what Ember knows about your business — so it reads like you wrote it.

03

Your brand, not ours

Colours, tone, and products come from your business — every draft looks and sounds like it belongs to you.

Publishing

You approve. Buffer publishes.

Ember Stories doesn't post directly to your channels — it publishes through your own Buffer account, so you keep the connection and the history.

Connect your Buffer account once during onboarding. From then on, every approved draft schedules or publishes through it — and everything Ember Stories has made is kept in your content library, searchable and yours.

Watch it learn your business.

Get in touch and we'll show you what Ember Stories would draft first — on your own business data.

Get in touch